Redefining CLOTHING, One Stitch at a Time
2 countries, 1 team
We have been a team since 2010, with part of us in Germany and part in India. You can get to know us here.
Our own production
We sew each of our pieces with great attention to detail in our three company-owned sewing workshops in South India.
in touch with you
We're connected to our customers via our Berlin office and shop-studio. Here we take care of the perfect cuts, timeless designs and look forward to each and every one of your orders.
We produce what you love
We are in daily contact with our team members in India and at the same time we closely monitor which pieces you particularly like. This means we can adapt our production to your wishes almost minute by minute, avoid overproduction and ensure the optimal use of our valuable materials. Here you can read what else we do to prevent textile waste.
How Fair Works
permanent employment
Permanent contracts, salary based on hours instead of performance
A good salary
Our employees' wages are based on what they actually need for a good life. This is well above the minimum wage.
insurance for illness and pension
health care, reimbursement of treatment costs and pension payments
Salary in case of absence & paid vacation
Maternity protection, parental allowance, 30 days of paid vacation, and paid sick days
Safe context
Safe working environment with a maximum of 33 working hours per week
Additional opportunities through interest-free loans
In addition to the basic pillars of fair work that we take for granted, we offer our team members interest-free and partially subsidized loans for education, health and housing through our Jyoti eV. In recent years, houses have been built, land has been bought, medical interventions have been made possible in the family and children have been given the opportunity to attend particularly good schools and universities. Here you can find out more about the work of our association.
Why do we produce in India?
For short distances
For our clothing from India, every step from fabric to finished garment takes place in the same country: we source our fabrics from Indian artisans and social enterprises, and everything is sewn in our own workshops. This keeps the distances between the individual production steps short and allows us to keep an eye on the entire manufacturing process.
To promote handicrafts
India's textile handicrafts include hundreds of techniques with a tradition that goes back thousands of years. With our work, we want to contribute to the continued existence of family-run workshops, as they represent an important source of income for the rural population.
Because we bear responsibility
The change towards a more fair textile production can only succeed if we face up to our (post-colonial) responsibility and do not simply relocate urgently needed jobs back to Europe. Instead, we must change exploitative structures created by Western companies in the interests of human rights and environmental protection.
Because we love it
Perhaps the most important reason: Because we have lost our hearts to this country and its people, we love its colors and atmosphere and nothing inspires us more.
Our partners
We deliberately source our raw materials exclusively from social enterprises, artisans and NGOs. We attach great importance to cooperation on an equal footing. Get to know all of our partners here .
Long-standing friendships: Weaver Kanti
In 2015, we set off for Khuch in western India - an area known for its traditional weaving techniques - with a small piece of fabric in our hands. Our mission: to find out who weaves such incredibly beautiful and soft cotton fabrics. After asking around a lot in the city of Bhuj, we were given the tip to try the weaver Kanti in the nearby village of Sarli. And that's where we found what we were looking for: Kanti recognized the fabric and his own "signature" in it! Since then, we have worked closely with the artisan and his family, can no longer count the number of chai teas we have enjoyed together and are more than proud that also due to our collaboration, he can now offer jobs to 10 other people in his village.
We only use natural materials
Our fabrics are made from natural fibres such as cotton, linen, hemp, silk and alpaca wool, as well as fibres made from wood, for example modal, viscose and lyocell. We do not use any petroleum-based fibres such as polyester or elastane in our fabrics. That's why our materials aren't stretchy, but they feel pleasantly soft on the skin.
Find out more about our materials by clicking here
Perfect for your body shape
Our clothes should be as unique as our body shapes. We have come up with some great tricks and tips so that you can adapt your Jyoti piece perfectly to your body, even if your figure changes. You can find all the details here .
We avoid waste wherever possible
We adapt our patterns as closely as possible to the width of our fabrics. This means that for many of our products, hardly any fabric scraps are left over during cutting, for example with our Risay blouse.
Of course, that doesn't always work. But no problem, we upcycle the little offcuts that arise into great patchwork designs and small accessories like scrunchies or bags.
Even in the best workshops mistakes can happen, and of course they happen to us too. We therefore sell pieces with small defects or accidentally mixed up fabrics via our Jyoti Circular platform instead of throwing them away.
